In advertisements, the heart often represents feelings and emotions, while the brain symbolizes thinking and rationality. The heart is portrayed as the source of love, compassion, and romance. Advertisers often use images of hearts to resonate with their target audience’s emotions and convey a sense of warmth and connection. On the other hand, the brain represents intelligence, logic, and problem-solving. Advertisements utilizing images of brains aim to appeal to consumers’ rationality and critical thinking abilities. By using these powerful symbols, advertisers hope to capture the attention and interest of potential customers, ultimately influencing their purchasing decisions.
